case
studies
Case Study: BMW - Driving Awareness for Electric Vehicles
Overview
BMW approached me to create three distinct videos for their latest electric vehicle lineup. The aim was to build excitement and raise awareness for their new electric models, targeting audiences who were curious about transitioning to electric and highlighting the luxury and performance of their latest offerings.
Campaign Details:
Lifestyle Video with MINI Electric: A dynamic lifestyle video highlighting the fun and eco-conscious features of BMW’s MINI Electric. The video showcased the car’s sleek design and urban appeal, capturing the attention of young professionals and city dwellers.
Luxurious Product Video for the BMWi7: For the flagship BMW i7, I created an elegant, high-end product video emphasizing the luxury, innovation, and cutting-edge technology of the model. The video was designed to resonate with premium buyers, highlighting the sophisticated interior and driving experience.
Lifestyle Video for BMW iX1 eDrive20 Test Drive Promotion: This lifestyle video focused on promoting BMW’s test drive campaign for their SUV iX1 eDrive20. The video targeted those considering an electric vehicle but wanting to experience it firsthand before making a commitment. The goal was to drive more potential customers to take advantage of the test drive offer.
Challenges & Objectives:
The main objective of the campaign was to generate interest and awareness around BMW’s electric models, specifically encouraging potential buyers to book test drives. The content needed to appeal to a diverse audience—from urban drivers seeking a compact, stylish ride to luxury seekers looking for a premium electric experience.
Results:
Although the campaign’s final metrics are not yet available, the feedback from BMW was overwhelmingly positive. The client highlighted the ease of communication throughout the process, the seamless workflow, and their satisfaction with the quality and creativity of the videos.
BMW expressed their interest in moving forward with a long-term retainer, demonstrating their trust in the content’s effectiveness and the value it brought to their brand. The videos have since been used across various digital channels to build momentum for their electric vehicle line.
Case Study: Working with Abrazi for 24 months​
Content Creation for Abrazi
Case Study: Abrazi German TikTok Account
Total Videos Created: 311
Followers Gained: 21k
Content Type: TikTok video creation, editing, and account management
Key Achievements:
- Grew the account from zero to 21k followers, building a loyal audience through consistent, high-quality content.
- Created and delivered 311 videos, which helped maintain a strong presence and engagement on TikTok.
- Managed end-to-end content production, including strategy, content creation, editing, and posting, ensuring seamless execution.
- Developed an understanding of cultural trends specific to Germany’s wedding industry, which played a pivotal role in increasing brand visibility.
Testimonial
“We had the pleasure of working with Laura on Abrazi’s German TikTok account, and we couldn’t be happier with the experience. Laura was responsible for creating, editing, and posting content, as well as managing the account. One thing that stood out from the start was her quick and open communication. She was always available, processed feedback immediately, and ensured everything ran smoothly.
Laura is professional, reliable, and incredibly flexible. She always met deadlines and actively thought along with us. Given the cultural differences between the Netherlands and Germany, we sometimes found it challenging to keep up with trends or understand the nuances of the wedding industry in Germany, but Laura was on top of it. She offered valuable advice and regularly sent through suggestions, which made a huge difference. She’s truly a proactive thinker, and on top of that, she also helped us with small translations—something we’re especially grateful for as non-native German speakers.
What we enjoyed most about working with Laura is her proactive attitude. Thanks to her creativity and insights, our account has grown tremendously (20,8k followers). We would recommend her without hesitation to anyone looking for a professional, engaged, and creative content creator!”