case
studies
Case Study: BMW - Driving Awareness for Electric Vehicles
Campaign Details
BMW asked me to create 3 different videos for their electric lineup, each with a slightly different goal and audience in mind.
The focus wasn’t to “sell electric cars”, but to show how the different models actually fit into real life. From city driving, to luxury, to first-time test drives. Each video needed to feel specifically targeted to the potential buyer.
Overview
MINI Electric – Lifestyle Video
For the MINI Electric, the focus was everyday use and city life.
The video shows the car in an urban setting and highlights why it’s a realistic, fun option for people living in cities, especially younger professionals who want something compact but still premium.
BMW i7 – Product & Luxury Focus
The i7 video was about slowing things down and letting the product speak for itself.
Here the goal was to highlight the interior, the tech and the overall driving experience without overexplaining. It was made for viewers already familiar with BMW, but curious about what “electric luxury” actually looks like.
BMW iX1 eDrive20 – Test Drive Promotion
This video focused on lowering the barrier for people who were interested in electric cars but not fully convinced yet.
Instead of pushing features, the content was built around the idea of “just try it”. The goal was to support BMW’s test drive campaign and get more people to book a first experience.
Challenges & Objectives
The challenge wasn’t awareness alone.
It was speaking to very different mindsets with content that still felt coherent under one brand.
Some viewers were curious but hesitant.
Others were already considering an electric upgrade.
And some were specifically looking for a premium experience.
The main objective was to create content that felt credible, approachable and aligned with each model’s role, while still clearly supporting BMW’s push for electric test drives.
Results
While final performance numbers weren’t available at the time of publishing, BMW’s internal feedback was very positive.
They highlighted:
- Â how easy the collaboration was
- Â the clean process from briefing to delivery
- Â and the fact that the videos matched the intended tone without heavy revisions
Following the project, BMW expressed interest in continuing the collaboration on a retainer basis. The videos were rolled out across multiple digital channels and used as part of their broader electric vehicle communication.
Case Study: Working with Abrazi for 24 months​
Content Creation for Abrazi
Case Study: Abrazi German TikTok Account
Total Videos Created: 311
Followers Gained: 21k
Content Type: TikTok video creation, editing, and account management
Key Achievements:
- Grew the account from zero to 21k followers, building a loyal audience through consistent, high-quality content.
- Created and delivered 311 videos, which helped maintain a strong presence and engagement on TikTok.
- Managed end-to-end content production, including strategy, content creation, editing, and posting, ensuring seamless execution.
- Developed an understanding of cultural trends specific to Germany’s wedding industry, which played a pivotal role in increasing brand visibility.
Testimonial
“We had the pleasure of working with Laura on Abrazi’s German TikTok account, and we couldn’t be happier with the experience. Laura was responsible for creating, editing, and posting content, as well as managing the account. One thing that stood out from the start was her quick and open communication. She was always available, processed feedback immediately, and ensured everything ran smoothly.
Laura is professional, reliable, and incredibly flexible. She always met deadlines and actively thought along with us. Given the cultural differences between the Netherlands and Germany, we sometimes found it challenging to keep up with trends or understand the nuances of the wedding industry in Germany, but Laura was on top of it. She offered valuable advice and regularly sent through suggestions, which made a huge difference. She’s truly a proactive thinker, and on top of that, she also helped us with small translations—something we’re especially grateful for as non-native German speakers.
What we enjoyed most about working with Laura is her proactive attitude. Thanks to her creativity and insights, our account has grown tremendously (20,8k followers). We would recommend her without hesitation to anyone looking for a professional, engaged, and creative content creator!”